About Us

The Chapel Hill ISD Communications and Marketing Department connects students, families, staff, alumni, and the community through clear and engaging communication. We serve as the district’s voice—sharing stories, promoting programs, and strengthening relationships with local businesses, media, civic groups, and government partners. Our services include internal and external communications, media relations, branding, digital content, crisis communications, marketing, public information requests, and community partnerships. Through strategic messaging and creative outreach, we aim to build trust, celebrate achievement, and ensure every audience stays informed and inspired by the mission and success of Chapel Hill ISD.

Branding Guide

Public Information Request

District Logos

Media Pass Guidelines

Good communication is the bridge between confusion and clarity

Our Purpose and Principles

To build trust, connection, and pride in Chapel Hill ISD by sharing impactful stories, strengthening internal and external communication, and promoting the district’s mission through strategic marketing efforts.

To deliver clear, timely, and engaging communication that informs, inspires, and unites students, staff, families, and the broader community—amplifying the voices, achievements, and opportunities within Chapel Hill ISD.

To be a trusted and innovative leader in school communications—where every message matters, every story builds connection, and every stakeholder feels informed, included, and empowered.

Clarity
We communicate with purpose, precision, and transparency—ensuring every audience can access and understand important information.
Connection
We prioritize relationships by listening actively, celebrating our people, and fostering meaningful engagement with all stakeholders.
Creativity
We embrace fresh ideas, modern tools, and compelling storytelling to bring our brand and mission to life.
Collaboration
We work side-by-side with campuses, departments, and community members to ensure communications reflect and support the whole district.
Integrity
We honor the public trust by sharing accurate, responsible, and honest information that upholds the district’s reputation.
Equity
We strive to ensure every message reaches every family—across languages, devices, and access points—because communication should never be a barrier to engagement.

To deliver clear, timely, and engaging communication that informs, inspires, and unites students, staff, families, and the broader community—amplifying the voices, achievements, and opportunities within Chapel Hill ISD.
To be a trusted and innovative leader in school communications—where every message matters, every story builds connection, and every stakeholder feels informed, included, and empowered.
- Clarity
  We communicate with purpose, precision, and transparency—ensuring every audience can access and understand important information.
- Connection
  We prioritize relationships by listening actively, celebrating our people, and fostering meaningful engagement with all stakeholders.
- Creativity
  We embrace fresh ideas, modern tools, and compelling storytelling to bring our brand and mission to life.
- Collaboration
  We work side-by-side with campuses, departments, and community members to ensure communications reflect and support the whole district.
- Integrity
  We honor the public trust by sharing accurate, responsible, and honest information that upholds the district’s reputation.
- Equity
  We strive to ensure every message reaches every family—across languages, devices, and access points—because communication should never be a barrier to engagement.

Social media is just one part of what we do

District & Campus Branding

As Chapel Hill ISD has grown in recent years, so has the interest in creating spirit wear/apparel and other items. CHISD's intent is not to restrict those activities, but to maintain control over the way our name and mark are used and the quality of products bearing that name. The Branding Guide explains the proper use & display of the official Chapel Hill ISD logo to ensure consistency. The use of these standards will assist with community recognition of the district logo.
Logo Usage Policy

Use of the district and campus logos as provided by the District ensures they are rendered consistently and legibly in all print and electronic communications. No element of the district or campus logos may be used to promote non-district activities or to imply endorsement without prior written approval. All parties must receive explicit permission from the district to produce the Chapel Hill ISD Logo on any item or apparel. All CHISD Logos should not be modified or altered.
Media Requests

The Communications Department is responsible for all media requests. All media inquiries should be directed to Chapel Hill ISD Communications and Public Relations Director, Elissa Thompson If you have a suggestion or idea for a news release, please provide as much information about the activity or event as possible via email. Be sure to include a contact name and number. Photos should be sent at a high enough resolution for print purposes (generally at least 150 pixels per inch).
Members of the Press

To ensure the safety and privacy of our staff and students, you are required to contact the Communications Department to obtain clearance before going onto, or into any of our campuses, or district facilities. We will be happy to help coordinate access and/or interviews for you

Public Information Request (P.I.R.)

How to Submit a Request

Submit Request Here

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Good communication is the bridge between confusion and clarity

Our Purpose and Principles

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Social media is just one part of what we do

Public Information Request (P.I.R.)